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Monday, February 27 • 2:15pm - 2:55pm
TRACK 1: How Marketing & Customer Success Can Build a Customer-Centric Company

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Two featured presentations:
Marketing's Methods That Improve Retention & Experience 
Peter Armally | Oracle Marketing Cloud

Customer Success is responsible for managing and growing existing customers. Marketing is responsible for finding and helping to land them. The big differences are the methods and tools that Marketing uses to understand the buyer and to draw them closer towards achieving their goal of addressing some business issue through use of a product. Come to this session to learn how Customer Success could increase retention and build a larger community of advocates by leveraging Marketing concepts, methods, and tools.


Level Up Your CS Strategy With Customer Marketing
Tiffany Beddow | On24

Speakers
avatar for Peter Armaly

Peter Armaly

Principal Transformation Advisor, Oracle Marketing Cloud
avatar for Tiffany Beddow

Tiffany Beddow

Sr. Customer Marketing Manager, ON24


Monday February 27, 2017 2:15pm - 2:55pm
Marriott Marquis 780 Mission St, San Francisco, CA 94103

Attendees (39)